VIRGIN HOLIDAYS - THE SALE
Alongside AMV’s ‘The Sale won't last forever’ tv ad, our email campaign was designed to create a sense of scarcity around sale holidays.
Landing during the build-up to Christmas and into the New Year, we capitalised on moments that our audience could relate to throughout our campaign.
Our award winning campaign gave Virgin Holidays it’s best ever sale results.
Save your spot email
We encouraged 50% more customers to book an appointment in store before the sale started, by using location data and live data of appointment availability to increase urgency.
Sale now on
We introduced a 'ticker' with live weather data and a countdown timer for an offer in order to increase urgency.
Back to work
We gave people an alternative schedule on the first working day of the new year (also the day of lowest productivity). A GIF encouraged browsing holidays instead of doing work
Promo codes
The first 250 people to open the email would win a promo code, so we had to create an email that didn't disappoint the remaining 49,750.
