POKERSTARS CASINO - Y&D SQUARE
We took over Y&D square in Toronto to launch Pokerstars Casino in Canada.
We had to introduce Alfonso, our online casino playing stuntman, to a new market as well as selling the brand concept of epic downtime.
Four screens had been booked, but instead of just filling them with any old ads, we thought’d we’d go epic and create a mini feature film that played out across the four screens.
It features Alfonso on a film set out running an ape from one of the popular casino games.
Digital screens
Bus shelter
As well as the main screens, ads were placed throughout the train station, a PR event encouraged play, and we created a selfie bus shelter where the ape reaches out to grab you.
