DISNEY - WELCOME CAMPAIGN

This email is the first piece of correspondence for anyone joining the Disney mailing list. The start of their online adventures. So like all things Disney, it had to feel magical and evoke emotion.

We took people back in time to the birth of Disney magic and followed it on a journey through playful language and flowing visuals. This journey would touch a time for everyone, regardless of year born, when they would have experienced their first Disney memory. Or even memories they shared with their kids or grandkids. This evoked a warm feeling and even brought a tear to the client’s eye.

This wasn’t just a welcome email, it was a taster for what to look forward to from further Disney correspondents.