PHILIPS - SHOPPER VARIOUS
My first brief at Principles was to work on the Philips shopper pitch.
Since the win, I have been lucky to be able to push the brands presence and ease of communication and product education instore.
Below are a few of the projects we have produced so far…
PHILIPS SHAVERS
I developed a new look for Philips Shaver Hotspots. These new impactful units really stood out in-store, educating customers while giving their most expensive shavers that premium look. It’s a look that Philips liked so much they started to roll out similar style hotspots for other products within Beauty, Oral healthcare and grooming. These are currently in Boots stores all over the UK.
PHILIPS AVENT
The brief was to create a stand out FSDU for Philips Avent that would educate and reintroduce the product to a new stockist.
I also looked at how it might appear on-shelf, adding a hotspot unit to the top to educate and draw attention to our product.
PHILIPS JOHN LEWIS
A large, multi-brand unit to educate and make the shopper journey simpler for customers. Built in Kingston, John Lewis store - the unit needed to hold product for a various Philips product brands, while keeping overall brand consistency. Similar units were created at other stores but adapted due to floor space.
