KELLOGGS - ANCIENT LEGENDS CEREAL LAUNCH
The task was to launch Kellogg’s new Ancient Legends cereal with a social and digital campaign that integrated with a pre-written TV script. Ancient Legends are cereals that use the ingredients eaten by ancient legends, such as flax, spelt, rye and chia.
A 360 experience was created which allowed you to see what it would have been like at breakfast time with Cleopatra – the star of the TVC. As well as exploring the room, sound effects were added including Cleopatra saying ‘Hi’ to her guests.
Social posts
We worked alongside Edelman to create a PR event at the British Museum, where bloggers were invited to sample the new cereal in ancient times, by using VR goggles.
