THE ECONOMIST - RAISING EYEBROWS AND SUBSCRIPTIONS
Our task was to create topical ads for the “Raising eyebrows and subscriptions” campaign through online and social ads. The carrot was to encourage students by intriguing them with ads that linked to free-to-read articles.
Part of the Cannes Lion-winning campaign for Creative Effectiveness.
Online banner ads
These ads link to an article that discusses how Artificial Intelligence could make some job sectors redundant.
These ads linked to an article debating the level of university tuition fees.
This ad links to an article about how banks are questioning
the need for an MBA qualification.
