SUZUKI - SWIFT EXIT CAMPAIGN
As a car that targets a young audience, the Swift needed fun and cheeky ideas, many of which used tactical media spaces.
The following work ran as part of the ‘Time for a Swift exit?’ campaign and helped to sell many of its flagship cars.
Press ad
* Live phone number in the press ad. When called an oddball dater would answer.
Billboard
Direct Mail
Guerilla
SUZUKI - SPLASH CITIES CAMPAIGN
A small, no frills car that’s perfect as an everyday runaround.
With ad space already booked in major cities across the UK, we raised awareness of the Splash by using places and street names that are specific to that particular area. This reinforced its positioning as an ideal car for the city. The work featured in Campaign magazine.
Billboard
(Sheffield, London, Leeds and Manchester)
