RNLI - LIFEBOAT FUND RAISER
With two thirds of funds already raised to build a new Shannon lifeboat, we needed to encourage supporters to raise the remaining amount of £640,000.
Due to RNLI's commitment to responsible marketing, we could only appeal to the 195,000 people who have previously opted in to receive information.
Almost 1 in 4 of those people responded to our DM pack, raising over £1.3m and nearly three times our target with the help of Gift Aid.
Front / back
Our concept made donors aware that we were 'two thirds there' and that they could 'be the difference' with a panel cut to reveal a third of the lifeboat still in production.
