SNAP SHOT
All rounder - concept ideation, creative strategy, art direction, short form copywriting, engaging presentations building, client facing to sell work/pitch ideas, steering projects from brief to going live, collaborative team player.
Over 18 years experience - working at some of the worlds biggest and most famous advertising agencies as well as at PR companies and in-house creative departments. Happy to get stuck in anywhere and make it a creative home.
360 creative thinker - able to take an idea through any media space from TV ads and print ads, PR stunts to social ads and online digital campaigns, direct mail to the back of a beer mat. Basically whatever the space, I believe an idea can live everywhere.
Direct and brand - spent many years in direct agencies as well as brand, so know how to make an ad really punch, and speak to the audience.
New business - won my fair share of pitches including Ogilvy’s first ever all social account.
Art direction - overseeing the creative on film shoots (TV, online etc), photo shoots, radio/sound recordings, editing, design, motion and animation...
Mentor - I have mentored many young creatives. Some through student schemes, some through visiting universities, some through the YCN and others just from word of mouth.
WORK
FLUTTER - SENIOR CREATIVE
Nov 2019 - Nov 2023
Online, social, films, OOH, PR, special builds, events for Pokerstars Casino/Poker/Sport.
Led the creative for Pokerstars first ever 3D billboard.
Part of rebranding of all three verticals - Poker/Casino/Sport.
Led the creative for the launch of Pokerstars Casino in Canada’s Y&D square.
Moved Pokerstars towards an entertainment brand to increase audience.
Creative concepting, strategy, art direction and copywriting.
FREELANCE, LONDON - SENIOR CREATIVE TEAM
Jul 2016 - May 2019
Award winning and BEST EVER SALES RESULTS for Virgin Holidays email campaign.
Raised £1.3m towards lifeboats for RNLI.
Created work that was part of the Economist’s Cannes Lion-winning campaign.
Various pitch wins and product launches.
Made a client cry with happiness.
Loads of repeat bookings - an in demand creative team people could rely on.
PROXIMITY LONDON
Campaign work across DM, digital, online, social, press and outdoor ads for The Economist, Virgin Holidays, Volkswagen, Skoda, SEAT, Virgin Atlantic, Virgin Voyages, Disney, RNLI, Guide Dogs, IKEA, SSE, BT, Lloyds Bank and Halifax.
VCCP
Global campaign for Shell oil.
GREY LONDON
Shopper pitch win for Old El Paso and product launch for Petits Flous.
SPACE
Integrated experiential / PR, digital and social concepts for Arla (Cravendale, Skyr, Arla Protein and Free Range Organic milk), Nature Valley, Starbucks, Sky and Highland Spring.
IRIS LONDON
OOH, digital, social, DM, and email campaign for Nectar.
SAATCHI & SAATCHI
Press and social campaign for Strutt & Parker, plus outdoor ads for Heathrow.
MULLEN LOWE LONDON
In-store launch of a new chocolate product and pitch concepts for a
restaurant chain.
TSW
TVC concepts, scripts and storyboards for Miniclip Games.
CHI & PARTNERS
Various press, online and radio for The Times, The Sunday Times and The Sun.
ISOBAR
Social, digital and PR campaign for Kellogg’s cereal launch and social pitch for Hotels.com.
EDELMAN
Creative concepts for HP printers and Kelloggs.
WUNDERMAN
Direct mail and emails for BT and Night Nurse.
MCCANN HEALTHCARE
B2B ads for various medical brands.
GEOMETRY
Shopper and brand campaigns for global Heineken and Coca-Cola.
ELVIS
Social and digital concepts for Cadbury, Wagamama, Stella Artois and Tassimo.
OCTAGON
Experiential with digital and social integration for Turkish Airlines at Euro 2016 and Daha airport installation for World Cup 2020.
KITKATT NOHR
Outdoor, digital, online and radio campaign for AXA.
RAPP
Social, direct media and digital plus and a launch campaign for Virgin Media.
HAYGARTH
Shopper activation concepts for Oasis and Schweppes experiential.
NOAH
Pushing TVC through online, social, digital, retail and DM for an integrated global campaign for Suzuki Vitara.
CUBO
Campaign work for Budweiser.
OGILVY ONE - MID-WEIGHT CREATIVE TEAM
Oct 2011 - July 2014
DM, social, radio, digital campaigns for British Airways, American Express, BlackRock, BT, British Gas, Nescafe, Unilever, Holiday Inn, Lipton tea, Zurich, Bupa.
Won Ogilvy’s first ever social only pitch
Lead creatives on BlackRock and Amex
Bronze at Money Marketing Awards for Black Rock
Gave book crits to young creatives
Won Lipton Tea and Drug driving charity pitches with Ogilvy Mather
FREELANCE, LONDON - MID-WEIGHT CREATIVE TEAM
Apr 2011 - Oct 2011
OGILVYONE & OGILVY MATHER
Digital campaign for Dove. Direct mail for BUPA, BT and Holiday Inn.
We impressed so much here that they offered us a perm role.
THE MINI MART
Press campaigns for Merrel footwear.
MOMENTUM
Launch campaigns for various HTC phones.
NEXUS/H (Now Southpaw) - JUNIOR CREATIVE TEAM
Jan 2006 - Apr 2011
Global and local TV, OOH, DM, In-store and digital campaigns for Suzuki, Honda, Basken Robins, Cunard, Club 18-30, Saga, WKD, FHM/Q Magazine, Castel Wine, Whitefriars shopping centre.
Finalist on Longest Billboard Competition and twice runner up for Big Bus Challenge.
As a small/mid agency we were thrown in at the deep end. This helped our progression from junior to mid-weight team, as we were given so many more opportunities to work on projects than most other junior teams would have at this stage of their careers.
WORK PLACEMENTS - JUNIOR CREATIVE / DESIGNER
During University placement year.
THE WORKS, LEEDS
6 months placement - year in industry as part of university course Uefa, Fifa, Local businesses.
HOME, LEEDS
2 weeks placement - year in industry as part of university course Jet2
EDUCATION
BA GRAPHIC DESIGN
University of Central Lancashire (2001-2005)
FOUNDATION IN ART AND DESIGN
Leeds College of Art and Design (2000-2001)
A-LEVELS / GCSE
Garforth Community College (1993-2000)
MENTOR
I have mentored many young creatives. Some through student schemes, some through visiting uni’s, some through the YCN and others just from word of mouth.
FOOTBALL COACH
I hold the FA Playmaker certificate and a UEFA level 1 coaching badge. I manage and coach a new local football in my spare time that I promoted and helped form. I’m part of a female coaching development group.
FEASTIVAL
I’m part of a small team who put on a local food festival. I do the marketing and design as well as other bits n bobs.